About Us

Our Company started as Manufacturers' agent about 40 years ago, representing quality products from Europe and Japan in the hardware tools industry. Over the years, we have successfully built and expanded the distribution network to South East Asia countries, earning the trust of both Customers and Manufacturers. We are now operating under the 2nd generation management, but our core values of customer focus and integrity remains the same.


To be the preferred manufacturers' marketing and distribution representative of quality hardware tools, offering solutions and expertise to serve the customers needs.


Our mission is our vision in ACTION!

Our action plan
  • Provide products and services of top notch quality
  • Provide range and variety for our customers to choose
  • Provide competitive and value prices for our customers
  • Constantly upgrade and train to keep abreast and update
  • Provide solutions and not products to customers
  • Apply the highest standards of customer service excellence
  • Educate the public to get them more aware and involved
  • Develop enthusiastic and satisfied customers all the time
Our brand values
  • Integrity
  • Constantly Improving
  • Customer Focused
  • Delivers Quality
  • Global Culture
Our personality
  • Dependable
  • Educational
  • Fun
  • Innovative
  • Aim to Please